WALL has grown from a music label strongly associated with the Afrojack name to a strong and independent artist development organization. WALL is unique in the entertainment industry, but lacks the powerful, internationally charged positioning to match. A positioning that gives WALL the maturity to stand on its own two feet and matches its innovative vision of developing talent.
In brief
- A complete brand identity journey In which we redesigned and redefined the entire brand.
- A translation of the brand identity into a new visual identity; a new logo and new corporate identity.
- We developed an eye-catching launch video for WALL’s social channels, consisting of video and animations surrounding the new visual identity.
- The complete new style including brand identity was translated into a clear brand guide that fully reflects the character of WALL Recordings.
Ferdinand LamHead of Creative
“Why a new brand identity? Brand identity brings organizations back to the absolute essence of their brand. Only then can you position your brand correctly and sustainably.”
Ferdinand LamHead of Creative
A new brand identity for WALL Recordings
To develop a striking new visual identity, you have to go back to the essence of your brand. By starting with two comprehensive brand identity sessions and developing a completely new brand identity document, it became clear what WALL Recordings stands for, what purpose they serve and what the crisp promise is:
WALL – Guiding creative ambition. Optimizing artist potential.
An important reference work that further includes:
- Description of brand essence
- Description of brand character
- Description of brand strategy
- A set of inspiring core and brand values
- Brand archetype: CREATOR
- A Clear Tone-of-voice
A new visual identity captured in a brand guide
The newly rigged brand identity (WALL’s new DNA and brand character), logo, imagery and new corporate identity were incorporated into a completely new brand guide. A document that from the first to the last page gives meaning to WALL’s new identity: A true and colorful Creator Brand. A document that, for WALL, always and everywhere serves as a guide in communicating to the outside world. In frames, in color, in font usage and in tone-of-voice.
A launch video to present WALL to the world
With nearly 90,000 followers, Instagram was the designated platform to present the new WALL brand to the world. So in addition to the new visual identity and a brand guide, we also developed a strong and eye-catching launch video for WALL’s socials. The video shows well how the old logo transforms into the new colorful logo and makes immediately visually visible how this logo represents the WALL Recordings brand in an innovative way.
Watch the launch video
on WALL Recordings’ Instagram account.
