Toen Managing Director Arjen van Beek of Louwman Exclusive knocked on our door, the desire was immediately clear: to set the new benchmark in automotive landscape. Creating a platform on which to load the Louwman Exclusive brand, but especially a platform on which to optimally serve the loyal Louwman community.
In brief
- Innovative digital tools, automation and links to the Louwman Group’s digital infrastructure make it easy for Louwman to work with it itself and stay ahead of the curve in the years to come.
- By starting with the development of user flows and user stories, we had a complete and validated picture of the required functionalities.
- The various sales funnels toward “contact us” and “request a quote” were optimized through A/B testing and CRO audits.
- As a business development agency, we are a strategic sparring partner in the digital transformation in which Louwman Exclusive finds itself.
Daan TutertStrategist
“The automotive industry is facing major changes and with our extensive knowledge in the field of digital hospitality, we can provide Louwman with targeted advice on the steps they need to take to continue to be leading and relevant in 5 years’ time.”
Daan TutertStrategist
User flows and user stories to determine functionalities
Louwman Exclusive has worked hard in recent years to make the showroom visit an impressive experience. To powerfully convey this feeling digitally as well, we started working out user flows and user stories.
User flows are schematic representations of all the touch points, decisions and actions a user undergoes when visiting the website. User stories describe the type of user and the purpose for which that user visits the Web site. By working out both in detail, we have a complete picture of all the pages and functionalities the website should contain.
An integrated methodology to remain a leader
As a business development agency, we obviously have all the digital disciplines in-house. Our integral methodology, where we hook up all relevant expertise (strategy, marketing, design and development) in the right order, enables us to launch campaigns at lightning speed, achieve challenging KPIs and grow the Louwman Exclusive brand.
For Louwman Exclusive and the Louwman Group as a whole, this also means having a strategic sparring partner in the digital transformation in which they find themselves. The automotive industry is facing major changes, and with our extensive knowledge of digital hospitality, we can provide Louwman with targeted advice on the steps they need to take to remain leading and relevant 5 years from now.
