DLP Capital helps investors maximize returns on their investments. DLP has set up a number of large funds (mainly focused on real estate) that also allow the company to make social impact. Because the American company’s ambitions reach higher than the highest mountain – and its existing corporate identity and fragmented proposition no longer matched the way DLP Capital wants to present itself to influential investors, the DLP Capital brand went through a complete overhaul. A case study about a new benchmark in the investment industry and the choice of a Dutch agency over renowned digital agencies from New York.
In brief
- Because of our extensive experience with investment firms and innovative views on digital design, we were chosen over renowned agencies in New York.
- A full-fledged rebrand (including brand guide) that gives DLP Capital all the frameworks for consistent brand communication in one compact document.
- A solid investor platform that intuitively merged 6 different websites into one central marketplace.
- A website with a focus on functionality and usability, thanks to fully developed user flows, user stories and wireframes in the concept phase.
Jesse de HaardtData analyst
“The navigation structure of your website shows at a glance what pages and information your website contains. By applying a clear hierarchy, you create logic and ease of use for the user. “
Jesse de HaardtData analyst
A new proposition and visual identity for DLP Capital
The professionals at DLP Capital fully understand that a strong investor platform requires a reliable brand proposition and consistent brand communication. To ensure that high standard both online and offline, we went through a complete rebranding process with the client.
A process that consisted of a concise brand identity process and the translation into a new logo, new logotype and new visual identity (including colors, shapes and fonts). Recorded in a professional brand guide, which clearly describes all the rules and agreements surrounding the use of a brand (in words and images).
Flowing customer journeys based on user flows and user stories
The newly developed (visual) identity is reflected in every page on the new website. With its innovative positioning, its focus on community building and by giving DLP Capital a personal face as a business investment company, the company is truly setting a new standard in the investment industry.
Nice features further realized:
- An internationally known CMS with full control of content for the client.
- The ability to easily build your own pages with flexible content blocks.
- Optimal measurability throughout the website thanks to Google Tag Manager.
- Real-time monitoring and visualization of website data in a user-friendly Google Dashboard.
