In the Netherlands, 1 in 7 children struggle with obesity. But internationally, that problem is even greater. Moreover, we see that once children are overweight, they hardly get rid of it. So prevention is better than cure. And let that be exactly BEAR’s mission: healthy food for all the world’s children. Together we created a global platform that convinces children “through play” that BEAR’s healthy snacks are fun and tasty.
In brief
- We realized an international platform that powerfully spread the mission of BEAR and Nakd in 15 countries worldwide.
- Full branding of the BEAR brand and product BEAR Fruit Rolls, supported with dozens of kid-friendly animations.
- Through gamification, we want to activate and encourage children to collect the BEAR cards and consume more healthy snacks.
- A smart and accessible website that is fully WCAG compliant and also accessible to the blind and visually impaired.
Aart AalbersLead Back-end Development
Gamification is the application of game techniques in a non-game environment. A particularly powerful tool for influencing human behavior (and especially children’s behavior) in a positive way.
Aart AalbersLead Back-end Development
Gamification – Collect all the tickets and travel the world
How do you get kids to have a healthy snack? What strategy are you applying? And what statement are you making as a brand? Using the BEAR collection cards gamification to encourage children to consume more healthy snacks. The playing cards are hidden in each pack and feature fun facts about nature, the world and the animal kingdom.
In doing so, we put the real trigger for wanting more tickets on the website. There you will get a sneak preview of all 80 tickets and be challenged to travel the world together with BEAR. Through subtle animations, perfected with JavaScript’s GSAP and the Intersection Observer API (technique where the animations start up based on scrolling behavior), the game element is given extra power.
A multisite with language switch for rapid distribution
Because BEAR’s mission crosses national borders, the platform needed to be easily rolled out in a new country and in a new language. Because the bigger the BEAR alliance, the faster the BEAR mission is achieved: healthy food for all the world’s children.
By developing a multisite with language switch (one CMS for multiple urls), the website can be rolled out for a new country and filled with new content at lightning speed. Moreover, by developing the GEO IP functionality, users navigate directly to the website in the appropriate language.
A brand-laden website with global impact
A key objective for BEAR was building the BEAR brand, increasing brand awareness and a user-friendly website that is visually appealing to parents and children. The new website and branding are contemporary and kid-friendly and have been received with great enthusiasm worldwide.
Some special features we have further developed are:
- 15 animations that reinforce BEAR’s brand identity.
- Accessibility – the website is fully compliant with WCAG (A, AA & AAA) and thus accessible to the blind and visually impaired. This was a requirement from the American market.
- Buy now – a direct online purchase option in the web shop of affiliated retailers. That way, you don’t necessarily have to leave the house to BEAR to buy.
