Brand strategy

Go directly to

Strategic sessions
In brief
Consistent brand identity
Track record
Insights

Creating and reinforcing a strong brand is essential to our clients’ success. Our creative experts have now built a solid track record of many successful branding and rebranding projects. As a brand strategy agency, our brand strategy sessions are based on proven methodologies and begin with a thorough analysis of the company and market. We look at the current position of the brand and identify strengths and challenges. We then develop a strategy that matches the client’s objectives and takes into account the needs of the target audience.

In brief

We look at the current position of the brand and identify strengths and challenges. As a brand strategy agency, we then develop a strategy that matches brand, goals and needs.
Together with the client, our specialists define or validate the brand’s vision and mission, core and brand values, the brand’s DNA and the set of characteristic properties. In other words, the essential brand meanings.
We use specific tools to analyze audience behavior and gain insight into brand strategy performance.
We work closely with our clients to strengthen and grow their brands, and we ensure that our strategies are applied consistently.

Ferdinand LamLead Creative

“A powerful brand strategy always positions the brand based on the brand identity, the social position of the brand and the strong product features appropriately with the target audience.”

Ferdinand LamLead Creative

A strong brand identity reflects core values

An important part of our Brand Strategy service is developing a consistent brand identity. This includes defining the brand’s core values, vision and mission, and developing a visual identity that reflects these values. As a brand strategy agency, we ensure that this identity is consistently applied to all communications, both online and offline.

By measuring and analyzing, we gather insight into the effectiveness of the brand strategy and can further refine and adjust it to achieve even better results.

A proven international track record

We serve a wide range of clients across industries, from start-ups to major international brands. We have proven our ability to help brands grow and become stronger, and we always strive to provide our customers with the best possible solutions and excellent service.