Full-focus on performance, measurable results and maximum success
In performance marketing, the focus is on achieving measurable results, where the goal is to maximize the return on investment (ROI) of marketing efforts. The goal is to use the various marketing channels as effectively as possible. In doing so, as an online marketing agency, we ensure measurable results in terms of clicks, conversions, leads or sales, for example. For every euro invested, the goal is to achieve the highest possible return. Performance marketing uses various channels, such as search engine advertising (SEA), social media marketing, email marketing and marketing automation (marketing digital). Each channel has its own advantages and disadvantages, and it is important to choose a combination of the right channels based on the target audience, budget and goals.
In brief
- With performance marketing, it is important to keep measuring and optimizing by actively monitoring results and making adjustments as needed.
- By deploying the right content, targeted at the different stages of the customer journey, budgets are spent as effectively as possible.
- Different marketing channels can be used to drive performance, such as SEA, Social Media Marketing, Email Marketing and Marketing Automation.
Dieuwertje SpijkerAll-round Marketer
“To develop a performance-focused strategy, we always start with a thorough audience and customer journey analysis.”
Dieuwertje SpijkerAll-round Marketer
Customer Journey
To develop a performance-oriented strategy, as an online marketing agency we always start with a thorough target audience and customer journey analysis. A good understanding of the target audience and their needs is essential to delivering the right message at the right time. In doing so, it is important to look at the different stages in the customer journey and tailor the message and channel accordingly. Performance marketing is not just about generating traffic and conversions. It’s also about understanding your target audience and delivering relevant messages that resonate with them at every point of contact.
Performance Marketing can be deployed through various digital marketing channels such as SEA, Social Media Advertising, Email Marketing and Marketing Automation. Through the mix of channels, your target audience is reached by us as a performance marketing agency in the right way and prompted to action. By employing the right targeting and optimizing the ads, we as a marketing company ensure that your ad budget is spent as effectively as possible. For example, the See phase may choose display advertising or social media advertising, while the Do phase may choose search engine advertising or e-mail marketing.
Data driven
Our approach as a performance marketing agency always begins with a thorough audience and customer journey analysis. Based on that, as a performance marketing agency, we develop a strategy with a mix of marketing channels that matches your target audience and your brand story. We test multiple variations of the copy and visuals to see which content resonates best with the target audience. Then, as a marketing company, we analyze the data to further refine and improve the strategy.
Performance marketing is not just about generating traffic and conversions. It’s also about understanding your target audience and delivering relevant messages that resonate with them at every point of contact.
Our approach is focused on achieving data-driven results. As an online marketing agency, we actively manage the performance of our marketing activities and continuously monitor the ROI of campaigns and flows. In this way, we ensure that budgets are used effectively and strive for the highest possible ROI. Thus, as a performance marketing agency, we achieve maximum online success for ambitious brands.
Insights
