Generate and convert more leads

In brief

• Marketing Automation is the automatic sending of emails or text messages based on scenarios or triggers based on a specific date, collected data or events.
• With Marketing Automation , you automatically send the right message to the right person at the right time.
• Marketing Automation is a powerful tool for automating the process of lead generation, lead nurturing and lead scoring.

Every stage of the customer journey

Leads in the Think phase of the customer journey need to be warmed to your brand to persuade them to make an initial conversion such as signing up for a newsletter or downloading a white paper. Loyal customers in the Care phase will need to be nurtured to convert them into brand ambassadors. This is an example of two different customer phases, each of which will need to receive a different personalized message. Marketing automation supports this from lead generation to lead nurturing by segmenting target groups based on collected data or events.

Lead Scoring

Automation software supports collaboration between marketing and sales. Lead scoring is used to determine whether a lead is a Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL) and allows us to see what stage of the customer journey the lead is in. Each action of the lead is given a score, for example, website surfing behavior, open and click behavior in the email, completion of a registration form or a download of a white paper. Through this segmentation, the right content can be offered at the right time and the right people within your organization can be engaged.

The Benefits of Marketing Automation:

• Customized & personalized

By sending relevant, personalized content for the recipient, you build better customer relationships. As a result, the customer or lead develops an interest in your product or service more quickly and moves more quickly to purchase or contact you.

• Scalable & low cost

Automation software increases the effectiveness of marketing efforts on multiple channels by automating a large portion of workflows. Flows are set up once and optimized continuously regardless of database size. As a result, the investment in marketing automation is relatively low.

• Reach customers/prospects through an owned channel

Not everyone is on social media or other channels, but everyone has an e-mail address. Additionally, you are in charge of your content and in control of who does and does not see your content.

• Data & performance driven

The software maps profile data of leads and customers through tracking, allowing for measurement of exactly what an individual is doing. All relevant data is connected in real time on the central automation platform. With this accumulated data, performance and data-driven choices can be made.

• Increases ROI

Marketing automation can be used to measure exactly where leads and conversions are coming from. With this data, the ROI of each campaign, source, medium and web page can be analyzed and optimized resulting in a better ROI.

• Generate data and build customer profiles

The data you collect with marketing automation remains yours. This builds a database with in-dept information about your customers.

Data & performance driven

Our approach always begins with a thorough strategy and customer journey analysis. Based on that, we develop an automated marketing process that matches your target audience and your brand story. This could include setting up email automation, creating automated workflows and setting up lead scoring.

Actively drive performance and continuously monitor ROI of campaigns.

We specialize in implementing marketing automation software, such as Klaviyo, HubSpot, Marketo and Pardot. We are also experienced in setting up lead generation campaigns and optimizing the conversion rates of digital platforms.

Our approach is focused on achieving data-driven results. We actively manage the performance of our Marketing Automation activities and continuously monitor the ROI of campaigns and flows. This is how we ensure that your leads are properly followed up and convert to loyal customers.